You’ve probably seen these terms a lot. But what do they mean? If you are new to this industry, here’s the best way to remember the differences: Translation is the accurate and appropriate way to present your content in a different language. Localization is the process of adapting that translation for a specific language and country (different variations of Spanish, Portuguese, French, or German, for example). Localization considers local practices and culture and provides an output that is sensitive to the audience in the target country. Globalization is the process of turning the points above into a multilingual, holistic marketing strategy that enables easy localization for audiences in specific target markets, based on culture, region, or language.